We hope that the reason you are buying a domain is to advance your business visibility online. It is true that regardless of who you are and what you do for living, having a digital footprint, preferably a website is imperative. However, this is even more critical when it comes to a business especially a small business that is trying to gain traffic and recognition for their products and services.
Over the years, and after developing hundreds of websites we are stunned to hear that myth many business owners believe in when it comes to buying a domain name. Almost everyone thinks that the domain name of the business has to be the same as the corporate name. This is 100% false, as a matter of fact, most small businesses such as single practitioner attorneys, orthodontists, dentist and even plumbers have much to gain by registering a domain name relevant to their trade rather than one that matches their corporate name. Furthermore, there is much to gain if the available domain has age and authority.
As a marketing company, we strongly suggest that businesses looking to start a new venture with an online presence, consider acquiring an expired domain. There are many websites available that allow you to execute such research at no cost. One of them, for example, is expireddomains.net.
How to buy An Expired Domain Name
#1 – You need to have a GoDaddy.Com account. (Click Here)
Regardless of the tool you use to research the purchase of the domain, we strongly advise using GoDaddy.com to do the registration. Despite what anyone may say and we are the first ones to admit that they are not perfect, GoDaddy.com is without a doubt the best of the group. In addition to creating a basic account, you may also want to consider participating in GoDaddy Auctions. Having an auction’s account will allow you to bid on domains that have recently expired and that owners no longer have a use for them.
#2 – Go to expireddomains.net and search for a keyword popular with your trade or services. For example, popular searches for an orthodontics practice would be orthodontists and the city. If you are an orthodontist in Miami owning the domain name “orthodontist Miami” or orthodontist in Miami [dot] com would be ideal. The same applies to plumbers, attorneys and even car alarm and car stereo store. A new car alarm or car stereo store that is opening up in Miami or launching a new website will garnish a lot more traffic if they choose a popular search term such as Car Alarm Miami [dot] Com rather than something like Steve Car Stereo [dot] Com. If you don’t know which are the most popular search terms for your services or products consider using this free tool: https://store.exactseek.com/cgi-bin/related_keywords.cgi
#3 – You need to figure out the reputation of the newly discovered but not yet registered domain name. Catchy domain names are often used for less than ethical marketing schemes. They may have been hacked in the past, associated with spamming SEO practices and other less than desired historical problems. While there are many tools to judge or grade the reputation of a domain name the majority of the good ones required premium memberships.
Our favorite in this category is: https://ahrefs.com
The reason for this is that, with a simple search, you can find out all the necessary information required to make educated decisions before purchasing a domain name.
So, what are you looking for when purchasing a domain name?
There are many things to look for when judging the quality of the domain you’re about to purchase. Without thinking much, I can list of at least a dozen. However, the four more important are the following.
- GS – Global Search Volume; in other words how many people are searching for this given phrase!
- Age – It is easier to rank domains with history compared to a new registration
- DA – (Domain Authority) this is a technical specification that judges the credibility or worthiness of a domain name based on the links pointing to it.
- PA – (Page Authority) this is yet another technical specification and it values that content worthiness of the website.
Here are some more links for online tools that would allow you to further your research in regards to the age, domain authority, and page authority of the domain you are looking to buy.